Louis Vuitton's Fashion Tour Containers

Rest in peace, Virgil Abloh. This setup was conceptualized by Virgil himself during his tenure as Louis Vuitton's Creative Director. It featured massive containers that embarked on a global tour, making stops in iconic cities like Paris, Shanghai, and Tokyo. The idea was part of his visionary concept for Louis Vuitton’s Men’s Spring-Summer 2021 (SS21) collection, showcasing a roving installation.

For this shoot, I’m using long lenses and tilt-shift lenses to meticulously control the structure’s perspective. The bold red color stands out beautifully, no matter the angle, creating an eye-catching focal point. It’s such a unique and avant-garde approach for a high-fashion brand, and it truly reflects Virgil’s groundbreaking vision.